The story behind Insight Marketing Solutions.

Insight Marketing Solutions was founded by Steve Vnoucek, after being hired as a consultant to corporations seeking alternatives to the Home Sale Management services he and his team had previously developed for a national relocation firm. The transition to facilitating family elder care moves marked the inception of Insight Marketing.

With over thirty years of experience in home sales, Steve's expertise began with being licensed as a real estate agent. Working with residential, land, and investment properties, he later delved into corporate relocation during a period of high interest rates, which made traditional home sales less feasible. In response to this market shift, Steve redirected his focus towards relocation, working at a major 3rd party relocation company that purchased homes on behalf of corporations from employees to fulfill their organizational needs. 

Selling those corporate homes necessitated the development of innovative marketing approaches due to the need for new financing or cash transactions. By forging partnerships with top local real estate agents and corporate clients, Steve and his team managed the largest home sale volume of any team in the relocation company while maintaining the lowest average cost for their clients, earning him the prestigious "Circle of Excellence Award".

As interest rates stabilized, relocation service providers began offering solutions to enhance employee home sales, leading Steve to spearhead the introduction of home sale management services at a start-up relocation firm. His strategies not only attracted esteemed clients but also accelerated the company's growth trajectory, fueled by positive feedback from employees about their relocation experiences.  

However, with the subsequent increase in housing affordability, the momentum of these marketing efforts waned, leaving home sale concerns once again at the forefront of employees' reluctance to relocate.

Housing affordability increased in the years following and that marketing effort and commitment died. Home sale concerns are the top reasons the employees refuse relocations once again today.

IInsight Marketing distinguishes itself through a hands-on approach to home sales, offering value to agents through reduced referral fees and fostering collaboration with the best-connected agents who typically avoid working with relocation companies. By implementing innovative ideas along with providing cutting-edge tools, and top-tier talent, Insight Marketing ensures a robust foundation for achieving success in both home sales and purchase assistance. Explore our website to discover how our unwavering commitment can benefit you.